Jennifer Burak

Recent Posts

Forbes Insights: Tech that transforms the customer experience

by Jennifer Burak |

Digital-first companies have forever disrupted the ways that companies, their employees, and their customers interact, setting a high bar for digital simplicity, user-centricity, interactivity, and responsiveness.

It's imperative now more than ever for businesses to digitally transform. “At this point, it’s do or die for a lot of companies,” Navin Sharma, Pitney Bowes VP of product management and customer information management, said in a new Forbes Insights white paper in association with...

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Engagement in the age of the customer: Using technology to build relationships

by Jennifer Burak |

Forbes Insights regularly conducts research and reports designed to support both strategic and tactical decisions that business executives make daily. We highly recommend their recent report sponsored by Pitney Bowes, Engagement in the Age of the Customer: Using Technology to Build Relationships, to learn more about how transforming the customer experience through technology is the top competitive advantage for enterprise companies today.

If this was relevant in early 2016 when they wrote...

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'The Dopamine Effect': How enterprise companies can make learning like a runner’s high

by Jennifer Burak |

“The Dopamine Effect” and the positive impact it can have on learning, is just part of the subject matter our VP of partnerships and sales, Greg Adamietz, and Kaltura's SVP of Enterprise & Education, Justin Beck, will explore when they share the stage together at Learning Solutions 2017 on Thursday, March 23.

The conference, put on by The eLearning Guild, is dedicated to exploring the different technologies that are disrupting the status quo of learning and development today.

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The Sharks of ‘Shark Tank’ dish in ABC News '20/20' interactive interview, powered by Rapt Media tech

by Jennifer Burak |

A few weeks ago, ABC News "20/20" anchors David Muir and Elizabeth Vargas sat down with the Sharks to celebrate "Shark Tank’s" seven-and-a-half-year journey leading up to their $100 million in deals made on the show. In the interactive interview, the Sharks of "Shark Tank" dish on their biggest regrets and best deals over the years.

ABC News producer Jeff Schneider created the interactive version to allow users to navigate the interview by selecting a topic from an interactive menu. Topics...

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10 steps to successfully redesigning your website in under 3 months

by Jennifer Burak |

A few weeks ago, we shared why we decided to redesign our new website in under three months. If you missed that post, stop what you're doing and read it here (it's a three-minute read, we promise!).

So, to jump back in where we left off, our target personas were the real catalyst for change and the redesign of our new website. We took specific, purposeful steps to apply our newly established positioning, target personas, and solution offering to the site's design, layout, navigation,...

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Is a total website redesign in 3 months a crazy idea? Yes, and here’s why we did it

by Jennifer Burak |

You know that phrase, “what doesn’t kill you makes you stronger?” I’m not sure that this applies here, but I would like to think that it does. The truth is, performing a complete website redesign in 3 months almost killed us (and it did indeed make us stronger), but when you know that it is critical to the business, the phrase “where there is a will, there is a way” definitely applies.

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Forbes Insights Digital Transformation Report

Forbes Insights Digital Transformation Report