Dylan Dickey

Recent Posts

Rapt Media patent brings native mobile interactive video to the iPhone

by Dylan Dickey |

Rapt Media is proud to announce the approval of US Patent No. 9,031,375, an innovative solution that brings mobile interactive video tech to the iPhone and other iOS devices. This comes on the heels of evolving consumer behavior that makes mobile experiences more important than ever.

Tackling a changing landscape

From checking social media to shopping online to catching up on the latest season of your favorite TV show, everything seems to be done on the go today. In the era of the...

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Interactive video best practices: Your guide to producing powerful content

by Dylan Dickey |

Producing interactive video means thinking about a whole new set of factors that you may not have encountered before when producing traditional linear video: should you build your own solution, or use something that’s pre-made; how will your customers interact with your video on mobile devices; what type of branching structure will be the most effective, based upon the type of content you’re presenting?

To answer these questions (and more), we put together a guide with the best practices for...

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5 examples of how our clients are killing it with interactive video

by Dylan Dickey |

Interactive video involves a whole new way of thinking about video content, and it can be a bit daunting when you consider all of the possibilities that it holds. To make it easier to see what’s possible, we put together a list of five real-world interactive video examples of how Rapt Media clients are using interactive video to drive marketing initiatives, educate employees, win over talent, and more.

And, of course, what better way to illustrate how people are using interactive video, than...

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An intern’s take on creating an interactive video

by Dylan Dickey |

Going out and making an idea into something funny, interesting, informative or impactful is the goal of any video. Letting loose and doing something that showed off what could be done with interactive video was the goal of one of my first assignments as an intern at Rapt Media, and it’s also what “Dylan’s Super Useful Fruit Hacks” is all about.

Like any video, it started with an idea. Every new Rapt Media team member has to make an interactive video so that they understand the workflow and...

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The download: A technical guide to Rapt Media's interactive video platform

by Dylan Dickey |

We understand that choosing an interactive video platform is a big commitment. From the creative process, to the amount and type of work required by developers (depending on what’s possible with the platform), to how the content is hosted for worldwide delivery, there are a lot of pieces to consider before making a decision.

We know there are many interactive video development platforms out there, each with their own technical capabilities, so we made it easy for you to get the lowdown on...

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How to measure success with interactive video

by Dylan Dickey |

Measuring the effectiveness of a campaign is a critical step for any successful marketing initiative. Marketers are under increasing pressure to show ROI on their marketing spend, and we often get asked the question of how do you measure success with interactive video. One of the strongest and most useful features that sets Rapt Media’s interactive video technology apart is the ability to capture rich data that goes beyond the standard metrics such as reach and views.

To explain the...

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Rapt Media Strategic Guide & ROI Workbook

Strategic Guide and ROI Workbook

Recent Posts