In the last few years, we’ve seen personalization emerge as an exciting new trend in interactive video. This technology pulls data about users to create unique personalized video experiences, making users feel as though they’re having a live, one-on-one interaction about their specific situation.
How does personalization work?
A good example of personalization would be a wireless carrier’s customer bill. Because companies usually share these statements in a static format—either online or in...(more…)