Marketers have a lot on their plates. Not only are they tasked with creating effective and compelling content, but they're also in charge of managing costs and measuring performance along the way. Today, we’ll explore the latter—specifically, the ongoing struggle to prove ROI.
Our recent survey of 500 marketers revealed:
- 60% of business marketers say they’re unable to measure ROI on the content they produce
- 49% are unable to measure content performance across all channels in aggregate