This article was originally published on Marketing Land on March 24, 2016.
When it comes to creating engaging video content and optimizing the connection with your target demographic, brands need to have a clear video marketing strategy in place from the get-go.
Goals must be defined, and your audience needs to be identified. Key performance indicators (KPIs) should be clarified beforehand, with a call to action front and center.
But there’s more to successful video marketing than just these...(more…)