Industry Insight: Is Instagram's new ad push rewarding the right metrics?

by Jen Bergen |

Instagram recently announced that it will now show the number of video views for each post in addition to likes and comments from users. According to a recent AdWeek article, Instagram's new ad push will be following in the footsteps of Facebook, its parent company, by “counting views on videos, which should give marketers a better idea of how many people watch their clips.” Facebook’s changes included an updated algorithm for its News Feed, favoring the measurement of engagement by clicks...

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Get to know the real Scott Ford, Rapt Media’s new Chief Operating Officer

by Jen Bergen |

We’re thrilled to announce that technology and startup operations expert, Scott Ford, has recently joined the Rapt Media team as Chief Operating Officer. In his new role, Scott will ensure smooth delivery and fulfillment for Rapt Media’s expanding customer base as well as managing overall company operations. He will be an integral member of the leadership team, working with all departments to contribute to overall revenue and growth.

So who is Scott Ford, exactly? To put it simply, he is an...

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FUSION partners with Rapt Media, launches interactive video for investigative news

by Jen Bergen |

When it comes to creating engaging content, interactive video is a force to be reckoned with, empowering viewers by putting them directly in the driver's seat. But while the approach has picked up steam in industries like entertainment and e-learning, until now, the mainstream journalistic media had yet to embrace it.

FUSION, a joint venture between Disney/ABC and Univision, has partnered with Rapt Media to tell stories in a new way. In its new installment, FUSION has produced investigative...

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Shift from content that interrupts to content that engages: Join us in NYC to learn how

by Cody Wheat |

How do you capture someone’s attention online when they're already suffering from content overload? As the sea of online content continues to grow, companies are faced with the pressure of creating content that stands out. With the rapidly changing content landscape and the rise of ad blockers, it's more important now than ever before to create quality, engaging content.

So how do you accomplish this and conquer the battle for attention?

Join us Thursday, March 10 at STK Downtown in NYC for...

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Industry Insight: How to know if you’re creating the right content

by Jen Bergen |

Content marketing is a widely discussed topic among marketers, at least in part because as its importance continues to increase, many are still left in the dark wondering how they can or should successfully leverage content marketing within their company. A recent article from Marketing Land sheds some additional light on this by highlighting the need for content marketing to be used to tell a story and help shape the overall marketing strategy.

At Rapt Media, we love a good story and we...

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Join us in NYC for 'Talent Management: The Interactive Advantage'

by Cody Wheat |

The war for talent is on, and it starts with your content. Whether you’re recruiting new talent, training your workforce, or communicating essential company news and information, you’re telling a story. Wouldn’t you like a way to engage your employees, investors, and potential hires in a more meaningful way at a reduced cost?

With interactive storytelling, you can create an experience that is personalized with choice, which dramatically increases employee engagement by turning viewers into...

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E-Learning: The Interactive Advantage

by Cody Wheat |

It's crucial for educators to understand how students are performing, yet most of their content doesn't give them the kind of feedback they really need. Static content can't allow educators to provide viewers with tailored information that's based on their situation or knowledge level. But interactive video can.

We created an interactive video to better explain how producing content that is participatory and interactive provides an incredible advantage for both the content creator and the...

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Forbes Insights Digital Transformation Report

Forbes Insights Digital Transformation Report