The top 2 things to consider before choosing an interactive video platform

by Jen Bergen |

So you’re interested in creating an interactive video? That’s great! After all, interactive video experiences see completion rates of 90 percent and above, which is much higher than the completion rates of linear videos.

We recently posted our 11 tips for creating a successful and engaging interactive video, but before you jump into building an interactive video with the first platform you find, know that there are two critical pieces to the interactive video puzzle that you must consider...

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Room 214, inContact create Rapt Media-powered interactive video that integrates with marketing automation system

by Jen Bergen |

Marketing a cloud-based contact center solution in a fun and entertaining way might seem like a feat to some, but digital marketing agency Room 214 found a way to make an engaging and informative video to promote its client inContact’s product. Using Rapt Media’s interactive video platform and piloting a new marketing automation system (MAS) integration, Room 214 and inContact created video content that not only speaks to each viewer but also allows them to gather valuable information about...

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11 tips for creating a successful and engaging interactive video

by Erika Trautman |

This article was originally published by The Next Web on July 13, 2014. 

Between Pharrell’s “Happy” music video and the video for Bob Dylan’s “Like a Rolling Stone,” interactive video ) is undoubtedly hot this year. Interactive video breaks through the noise, gets people talking, and gets more views. The real value, however, is that those views are longer and more engaged.

But with interactive videos like Pharrell’s and Dylan’s setting the bar high, it’s easy to assume that only rockstar...

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