Rapt Media dubbed ‘Cool Vendor’ by Gartner, ‘Trendsetting Product’ by EContent Mag

by Jen Bergen |

We admit it. We’re biased. We think Interactive Video as a medium is pretty cool. And our customers – the innovative people we love at brands, companies, agencies, and publishers – are making some amazing video experiences using our products.

But it turns out we’re not the only ones who think so. And we’re thrilled to have received two recent honors from Gartner and EContent Magazine.

Earlier this month, information technology research and advisory firm Gartner released its annual Cool...

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How to use Interactive Video to mirror the structure of an e-commerce website

by Brannan McGill |

Brands are using Interactive Video more than ever now to engage customers. The online shopping experience is no longer relegated to a static website of color and price filters; with the use of interactive elements, customers can self-segment themselves to create a shopping experience that’s personal and unique to them.

At Rapt Media, we’ve gained a great deal of experience by working directly with our customers and by watching how they engage with our product. E-commerce is one of...

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Martini Racing builds gamified Formula One contest with Rapt Media’s Interactive Video technology

by Jen Bergen |

“Gamification designer” is listed as one of Mashable’s “10 Crazy Jobs that will Exist in the Future.” While “combining game logic with everyday activities, events, services and products to make the world a more playfully challenging place,” might seem like a silly job description to some, we don’t think it’s too farfetched. In fact, innovative companies are using gamification more and more to create interactive experiences for their customers.

Taking front stage in 2014, gamification is...

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Interactive Video for e-commerce: Turning viewer interaction into smart product placement

by Brannan McGill |

There is an ever-growing number of Interactive Videos available on the web. However, Interactive Video (IV) is still a relatively new concept, and there is little information available to assist creatives on how to conceptualize an effective, goal-driven video. On the surface, the idea of clicking on a video to make choices seems fairly straightforward; however, once you start working out the project details, you quickly understand that there is an infinite amount of patterns that you can...

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Crowdsourcing video content: 6 tips for creating successful Interactive Videos [IV Tips Week 7]

by Basho Mosko |

With the rise of high quality video integrated into smartphones and tablets and the ubiquity of cameras like GoPro that are built for any and every circumstance, the opportunity to incorporate user generated content (UGC) into all video campaigns is greater than ever.

I know I've said it before, but while creating video is easier than ever, creating great content is still very challenging. Not only do you need a killer idea for your video to succeed, but you also need footage, which requires...

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Rapt Media Strategic Guide & ROI Workbook

Strategic Guide and ROI Workbook