If you missed us at the ad:tech SF14 conference in San Francisco yesterday, we have good news. Rapt Media CEO Erika Trautman will be speaking at the ClickZ Live conference, formerly the SES Conference and Expo, in New York next week. On April 3, Trautman and ICED Media co-founder and president Leslie Hall will discuss how they partnered to create the world’s first interactive video optimized for iPhone and Android to launch Maybelline New York’s Big Eyes Falsies Mascara to a global audience.(more…)
Great video is usually expensive, time-consuming, and generally requires an army of specialized personnel focusing on the many pieces of the puzzle. But where does that leave the bright, creative people regularly posting quality how-to videos, product overviews, “About Us” vignettes, recruiting videos, corporate communications, and video blog content on a budget? How can they compete against expensive, polished production when it comes to capturing viewer attention?
The most obvious answer...(more…)
There’s only one more full week left in March, which means we’re also one week away from Rapt Media’s presentation at the upcoming ad:tech conference conference in San Francisco. The largest digital marketing event of the year, ad:tech kicks off on Wednesday, March 26 with Rapt Media CEO Erika Trautman speaking with and Gaiam TV’s Director of Marketing Andrea Scott about Interactive Video. For those unable to make it to the west coast for ad:tech, you can catch Trautman speaking a week later...(more…)
The term Interactive Video can be used to describe a number of types of online experiences. From Red Bull’s Gives You Wings microsite to Deloitte’s engaging recruitment video, video integrated into website content has not only become ubiquitous but the line between video and website are also blurring. The fundamentals of an Interactive Video, which we dove into a few weeks ago in our What is an Interactive Video post, stay consistent throughout these online experiences, leaving many clients...(more…)
Rapt Media teamed up with online community Gaiam TV a few months ago to devise a head-to-head landing page competition against a standard landing page to see if Interactive Video would increase conversions, while also communicating and building relationships with its customers. The results were outstanding. At the largest digital marketing event of the year, the upcoming AdTech SF conference, Rapt Media CEO Erika Trautman and Gaiam TV’s Director of Marketing Andrea Scott will elaborate on...(more…)
If you’ve ever watched an online recruitment video you know that they usually can go one of two ways. They can be a dry, boring explanation of the company, or they can make the company seem like a Google-esque, "Pee-wee's Playhouse" fun zone. Either way, these videos have one thing in common: They’re both linear videos that are generally unexciting.
However, Deloitte, the largest professional services firm in the world, decided to change the traditional method for online recruitment...(more…)
What’s the ideal length of an Interactive Video? It’s a funny question actually. Would you ask how many stanzas a love poem should have, or what the perfect number of explosions would be for an action film? How about the ideal number of colors in the perfect painting, or the best canvas size?
Interactive Video (IV), like all other creative tools, is simply a new medium for expressing thoughts, emotions, and stories. It is limited only by human imagination and the will to make something that...(more…)