A few years ago, we embarked on a mission to transform how online video was created and delivered. I was running a video production company and my co-founder was a video game designer. We had a realization – the standard online video of the day was completely missing the point. After all, what is the internet great at? Interactivity, user-navigation, and personal relevance. Were our videos doing anything to harness that? Absolutely not.
So we set out to create an interactive series that...(more…)