You probably aren’t surprised to hear that Old Spice has hit another ball out of the park with its new interactive video of Terry Crews, former NFL star and brand identity, controlling a host of percussion instruments with his muscle flexes. The video was uploaded last week and already has 4.7 million views, 10,000 likes on Vimeo, and is referenced in over 29,000 places online. For only a few days of play, that is an impressive return on investment.
What makes this video so popular? How is a...(more…)